Floral designers, cut, and arrange live, dried, or artificial flowers and foliage. They also have to help customers decide on the type of plants and accessories to buy.
This job is more than playing with flowers. It is a creative and people-centric profession that needs someone who knows how to blend color, texture, and intent.
Floral designers use their imagination to create floral combinations. Just as an interior designer would choose pattern and texture to breathe life into a room, a floral designer has to consider the size, texture, and color of flowers.
They have to be confident in their knowledge of plants and their design knowledge to recommend arrangements to customers. Floral designers have to know how the plants should be cared for. You have to know how to keep flowers looking their best for as long as possible.
Then you have to communicate the care instructions to the customer. You also have to be an inventory specialist. Flowers don’t have a long shelf-life even in the best of conditions.
You have to know what’s in the inventory and how long the items will last. You’ll spend time stripping leaves, making plant food solutions and displaying the flowers for sale.
The Emotional Power of Flowers
An example of a floral designer extraordinaire is Lewis Miller of Lewis Miller Designs who uses his artistic vision to transform New York City trash cans (and other spaces) into giant flower displays.
In 2016, Flower Flash was an “experiment to reinvigorate and reconnect us to our craft, turned into a beautiful shared experience in a city of millions,” the Lewis Miller Designs website states. “Seeing people’s reactions to our Flower Flashes emphasizes the basic goodness in all people …”
Floral Designer Job Search Tools
You’ll also need to have the following skills:
- Buy flowers and other products from wholesalers and suppliers to ensure that an adequate supply meets customers’ needs.
- Determine the type of arrangement desired, the occasion, and the date, time, and location for delivery.
- Recommend plants or flowers and greenery for each arrangement in accordance with the customer’s budget.
- Design floral displays that evoke a particular sentiment or style.
- Answer telephones, take orders, and wrap arrangements.
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How to Get a Floral Designer Job
Licenses, Certifications, and Registrations
It also requires an in-person demonstration of your abilities. It can cost a few thousand dollars including travel and event fees.
Although certification is voluntary, it indicates a measure of floral design knowledge and expertise gained through work experience or education.
You can also check with your local community college to see if there are continuing education courses about floral design.
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Entry-level Job Requirements
An entry-level job as a Floral Assistant at Freytag’s Florist in Austin requires you to have or be:
- Passion and love for flowers
- Positive Attitude
- Detail-oriented and quality conscious.
- Ability to stand during your shift.
- Professional appearance and demeanor.
- Passion for quality products and excellent customer service.
Where They Work
Floral designers perform customer-service duties, such as answering telephones and taking orders. Floral designers held about 55,500 jobs in 2018.
Some floral designers who work on a contract basis when creating arrangements for events, such as weddings, have to travel to event locations.
Many floral designers work full time, but they may work varied hours, depending on the time of year.
Independent shops are typically open during regular business hours. Floral departments inside grocery stores or other stores may stay open longer.
The median annual wage for floral designers was $27,200 in May 2018. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less.
The lowest 10 percent earned less than $19,350, and the highest 10 percent earned more than $40,140.
Employment of floral designers is projected to decline 14 percent from 2018 to 2028.